Cholula. It’s not hot sauce. Ad campaign.

Directed and worked with team to develop concept that takes the cult-like love that Chefs have for this sauce from home to their kitchens at work. Art directed in your face bold typography, photography and graphics that punctuate the flavor and message throughout all platforms. From printed collateral pieces to print ads, social media and landing pages.

Writer: Matthew Ketchum, Reese Cassard / Designer: Jessica Painter / Digital Designers: Kara Siegert, Adrian McLoughlin / Photography: CSSI