This campaign is all about pride, moxy and americana feel-good style. It speaks to chefs that have a passion and dedication for the best american turkey around. So who else can say: serve with confidence...but Butterball! Developed and worked in collaboration with team of designers, writers and digital members. Concepted and art directed brand tone and style. Involved from initial branding stages to presentation, photo shoots and digital work.

Writer: Jeff Grutkowski, Joe Pistone, Danielle Sirk / Designer: ErinJewell / Digital Designer: Jordan Walz / Photography: Renee Comet / Food Styling: Lisa Cherkasky, Jen Crovato