Held creative reins for campaign's initial creative conceptual direction and strategy. Created and produced graphics in initial phase under very fast turnaround, while collaborating with creative partner and a team of designers for additional phases. Launched campaign nationally in major cities like New York, Chicago, Los Angeles, Dallas and Atlanta. Creative assets include, HTML5 display banners, Social Stories, Native placements, Out of Home, Animated shorts deliverables under a variety of channels. Paid media impressions up to 311.7M in the first few weeks and 1.5M conversions, making this a success!

"All The Feelings." It's a fun way to remind everyone about the excitement and emotions that come with passports and traveling abroad. We're making passport checks as thrilling as the adventures they lead to! Doing so, with punchy colors, bold messages, energetic graphic animated passport visuals to connect consumers on an emotional level.

VP, Creative Director: Claudia Barac-Roth
ACD, Writer: Meredith Friedline
AD: Robert Arthur
Designers: Taylor LeShock/ Mason Pocklington
Production: Chuck Livingston
Animation: Kevin Schmitt
Agency: Yes&
Client: Bureau of Consular Affairs