Creative Ninja and keeper of creative vision for entire campaign. Lead creative strategy, art direction, ideation. Managed team of designers, animators, writers, illustrators, producers and contractors. Maintained holistic approach all cross platforms for social, web, paid media, High impact digital units, audio and OTT/CTV.

Our bilingual, National campaign, covered 8 regions within the U.S., from Texas, Florida, NY, North Carolina, Mississippi, Louisiana, New Jersey to Alabama. It had 679+ million impressions, 30.9k goal conversions, 1.3M people visited landing page and 95% conversions from Hi-impact Digital units. Plus, it aired in CNN, ESPN, USA Today, the Weather Channel and iHear radio.

We used the idea of trusting your natural instincts to protect the life you've built. And getting flood insurance to do so. Borrowing inspiration from Sir David Attenborough in a playful way to handle serious topics such as flooding to educate consumers out there!

Writer: Cara Bloomer / Directors: Bernie Roux, Josh Forbes (AlkemyX) / Director of Production: Michael Kim / Line Producer: Lynn Quinn / Designers: Lauren Budreau, Laura Chwirut, Chuck Livingston, Loren Ilvedson / Account Managers: Jodie Warren, Alex Tzavellas / Illustrator: August Lamm