Creative Director for the KEEP HOME National campaign, a Federal Emergency Management Agency (FEMA) initiative. Art directed, and managed a team of designers, writers, illustrators and contractors to develop messaging. Also commissioned local original art that leveraged the love and pride that people feel for their hometowns to raise awareness of flood risk in New York City, Atlanta, Louisiana, Florida and Texas. The fully integrated multi-channel campaign launched in English and Spanish across a range of high-impact media properties including CNN, ESPN, USA Today, The Weather Channel, iHeart Radio, Spotify and The New York Times. Paid media impressions hit more than 638.1 million.
Director: Alkemy X., Rupert Cresswell/ Writer: Josh Golden, Cara Bloomer/ Director of Photography: Mike Kim/ Website Design: Giuseppe Carabelli/ Digital Designer: Amrithi Devarajan/ Account Manager: Jodie Warren/ Illustrators: James Gulliver Hancock (NYC), Stephanie Sanz (Texas), Sean Faieh (Atlanta), Gina Phillips (Louisiana), Allison Gonzalez (Florida)