Art directed and lead visual tone and concept for Dannon’s foodservice, “Inspire Goodness” campaign. The clean look brings clarity to the cluttered world of foodservice marketing materials and creates consistency among all pieces for a uniform look and tone—something Dannon Foodservice had been lacking. Together, the pieces work to reflect the brand’s deeply engrained belief that food can do a world of good.

Writer: Matthew Ketchum, Danielle Sirk / Designer: Jessica Painter / Digital designer: Jordan Walz, Tim Shanley